As a household name in wellness, Nutribullet was ready for a visual refresh. I led the creative direction for a bold new aesthetic that shifted away from their traditional look to something more vibrant, modern, and lifestyle-driven. I directed the look and feel, styled the scenes, shot key imagery, and collaborated closely on graphic design to bring the full vision to life.

In a crowded baby monitor market, standing out is key. I led creative for Tiny Traveler, developing a distinct, elevated look with a fun, playful feel that helped position the brand as both premium, approachable and trustworthy for parents. I directed the look and feel, styled the scenes, shot and edited key imagery to bring the creative to life.

As an award-winning air purifier brand, Aeris wanted creative that would take them up a notch and stand out from the usual crowd. From creating the concept to coordinating and executing the shoot, I developed lifestyle assets that mixed a clean, modern look with a fresh, unexpected style. The result? A campaign that made the product feel not just smart and effective, but stylish, cool and ready to own any space.

In the rapidly evolving wellness and coffee world, I led creative for Bulletproof by crafting bold, playful visuals and concepts that broke the mold. I developed the concept, directed the look and feel, styled the scenes, and shot and edited key imagery. This fresh, unconventional style amplified what makes the brand truly unique and helped it rise above the noise.

Epicuren has already established a strong reputation for delivering great skincare results; they just needed creative that matched that excellence. I developed the concepts and captured key photography that elevated the brand’s look, giving it a more premium feel while staying true to its identity. .

Sweet Loren’s launched a limited edition Hello Kitty cookie collaboration. I worked closely with the brand to develop and execute a campaign concept that seamlessly blended both brand identities. The creative struck a balance between Sweet Loren’s modern, better-for-you vibe and Hello Kitty’s iconic playfulness.

As ghd looked to expand its UK legacy into the U.S. market, I led the concept and executed the photography to match the brand’s high-end reputation. The creative direction centered on elegance, minimalism, and sophistication presenting their styling tools as luxury essentials. Every detail was crafted to reinforce ghd’s positioning as the gold standard in hair technology.

MyMuse is a vibrant, better-for-you beverage brand. As creative director, I developed and executed a fresh and fun campaign that stayed true to their playful spirit. The visuals highlighted their flavored waters and sparkling alternatives in a way that felt elevated and polished.

As one of the most popular teams in MLS, The Los Angeles Football Club asked me to create content for two high-profile collaborations one with Adidas and another with Hello Kitty. I developed and executed visuals that brought energy, personality, and style to each product launch, blending sports culture with lifestyle appeal. The creative captured the essence of LAFC while driving strong engagement across social channels and generating attention and reinforcing the brand’s connection to both culture and community.