I led the creative direction for Jullien Stellar, a high-end Korean skincare brand looking to establish its place in the competitive and ever-evolving K-beauty market. Tasked with developing a distinctive visual identity, I created a sophisticated aesthetic that positioned the brand within the luxury skincare space while helping it stand out in a saturated market. From concept development and production to photography, editing, and directing the commercial shoot, I oversaw the creative process from start to finish, bringing the brand’s vision to life across photo and video.

Memory Air is an innovative, science-backed product introducing a new approach to supporting memory and cognitive health through scent stimulation during sleep. I led the creative direction for paid Meta campaigns, developing and producing performance-focused photography and video designed to introduce the product, communicate its unique benefits, and build awareness in a new market. By closely monitoring ad performance and analyzing campaign metrics, I used data-driven insights to inform future creative concepts, continuously refining the visual strategy to drive results.

Over 10 months, the campaigns generated $800k in revenue, combining strategic creative direction, hands on production, and performance driven iteration.

As a household name in wellness, Nutribullet was ready for a visual refresh. I led the creative direction for a bold new aesthetic that shifted away from their traditional look to something more vibrant, modern, and lifestyle-driven. I directed the look and feel, styled the scenes, shot key imagery, and collaborated closely on graphic design to bring the full vision to life.

I led creative direction and photography for Bootcap, a compact yet highly effective solution for cold-weather performance. I developed the visual language across photo and video, crafting a cohesive story that highlights the product’s functionality, simplicity, and impact on the skier experience.

As an award-winning air purifier brand, Aeris wanted creative that would take them up a notch and stand out from the usual crowd. From creating the concept to coordinating and executing the shoot, I developed lifestyle assets that mixed a clean, modern look with a fresh, unexpected style. The result? A campaign that made the product feel not just smart and effective, but stylish, cool and ready to own any space.

In a crowded baby monitor market, standing out is key. I led creative for Tiny Traveler, developing a distinct, elevated look with a fun, playful feel that helped position the brand as both premium, approachable and trustworthy for parents. I directed the look and feel, styled the scenes, shot and edited key imagery to bring the creative to life.

MyMuse is a vibrant, better-for-you beverage brand. As creative director, I developed and executed a fresh and fun campaign that stayed true to their playful spirit. The visuals highlighted their flavored waters and sparkling alternatives in a way that felt elevated and polished.

In the rapidly evolving wellness and coffee world, I led creative for Bulletproof by crafting bold, playful visuals and concepts that broke the mold. I developed the concept, directed the look and feel, styled the scenes, and shot and edited key imagery. This fresh, unconventional style amplified what makes the brand truly unique and helped it rise above the noise.

Epicuren has already established a strong reputation for delivering great skincare results; they just needed creative that matched that excellence. I developed the concepts and captured key photography that elevated the brand’s look, giving it a more premium feel while staying true to its identity. .

Sweet Loren’s launched a limited edition Hello Kitty cookie collaboration. I worked closely with the brand to develop and execute a campaign concept that seamlessly blended both brand identities. The creative struck a balance between Sweet Loren’s modern, better-for-you vibe and Hello Kitty’s iconic playfulness.